TOP12 Unusual and Creative Packaging Designs

Even though the goal of modern retail packaging is to encourage potential buyers to purchase the product, clever packages can also be a great source of inspiration. This post showcases innovative and creative packaging design ideas from all over the world.

1. Dumbbell Sports Drink Packaging

The bottles can be filled with the water or electrolyte infused sport’s drink, each bottle weight scant 0.5 kg. After you drink it up, you can also fill it into water or sand to make your dumbbells.

2. Coconut Water Packaging

Brilliant packaging for Coconut Water from the Dominican Republic.

3. Newton Running Packaging

Molded paperboard packaging from Newton Running not only reduces waste by eliminating the need for interior tissue paper and other material commonly used in shoe packaging, it also provides a shell that is easy to stack and transport.

4. Juice Skins Packaging

Creative fruit juice packaging by Japanese industrial designer Naoto Fukasawa.

5. Silhouette Optimized Grip Bottle

Innovative bottle design that offers ideal gripping geometry, unique shape and strong presence at the store.

6. Milk Packaging

Incredible milk packaging concept designed by Julien De Repentigny and Gabriel Lefebvre.

7. Banana Guard Packaging

A robust case that ensures your banana survives your travels in perfect condition.

8. Resealable Soda Can

Creative packaging concept that allows for a soda can to be resealed called Soda-Seal.

9. Nike Stadium Packaging

Limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.

10. 360 Paper Bottle

World’s first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality.

11. Anti-Theft Lunch Bags

Sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Don’t suffer the injustice of having your sandwich stolen again!

12. Wine Packaging

This unusual wine packaging, designed by Jens Andersson and Jonas Forsman, has won the 2006 Swedish packaging design award.

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